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Branded Beauty: How Marketing Changed the Way We Look

Branded Beauty: How Marketing Changed the Way We Look

/ Брендинг. Корпоративная идентификация, Имидж, Реклама, Стиль. Одежда. Украшения
ціна 663 грн
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От издателя:Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best.
Видавець: Kogan page
ISBN: 978-0-7494-6181-2#978-0-7494-6181-2#978-0-7494-6182-9