Branded Beauty: How Marketing Changed the Way We Look
Марк Тангейт/ Брендинг. Корпоративная идентификация, Имидж, Реклама, Стиль. Одежда. Украшения
Опис книги:
От издателя:Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best.
От издателя:Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best.